Genesis of Etherwood

I grew up watching, eating, breathing, craving television. I zealously followed pop stars, evening news, cartoons, comedians, award shows, car chases, the whole parade. I was programmed to. That’s why they called them programs. But now, with the internet, particularly the Web 2.0 version, and even more particularly, Stumbleupon, I don’t have to see their endless parade of pop stars, news, cartoons, comedians, award shows, car chases, and all that unless I want to, unless I give it a thumbs up. The web is superior to television for that reason: because it encourages and requires dialogue rather than dictation. I do not have a say in what news is going to crawl along in that trail of infosludge that creeps beneath CNN’s anchors while they prattle on about their one big story of the day. Twenty-four hour TV news acts like a cyclops with amnesia, that can only see one thing at a time, and then keeps repeating to you about what it saw.

Look, if I want to find out what Britney Spears is up to, I’ll go to Chris Crocker (warning mature language, nsfw, etc.,) on Youtube. He’s a far more interesting performer and is a more credible source since he’s upfront about his bias. So I’m here to explore this brave, better world we have at our fingertips. I’m calling this space Etherwood Studios, because while Hollywood was the old way to express our culture, the new, more democratic, global way is the internet, a culture that exists in the ether, thus Etherwood. So that’s the genesis of this blog and now I make my exodus.

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